I was once told, if you hand someone a piece of branded merchandise it’s marketing, but when you put it in a custom bag or box it becomes a gift. That sentiment has stuck with me for over a decade. In the world of promotional marketing, branded merch is a powerful tool to enhance your brand’s visibility and connect with your employees and customers. However, there’s a significant difference between handing out generic items and presenting thoughtful gifts that leave a lasting impression. Here’s how you can transform your branded merch into memorable gifts with these six key strategies:
1. Custom Packaging – Boxes and Bags
The first step to making your branded swag feel more like a gift is to invest in custom packaging. The presentation of your items is crucial. Beautifully designed boxes and bags not only protect your products but also add an element of surprise and delight when recipients open them. Custom packaging can be tailored to reflect your brand’s identity, using colors, logos, and designs that create a cohesive and appealing look. Imagine the excitement of receiving a sleek, branded box that builds anticipation even before it’s opened. We can even do custom tissue paper for the final chef's kiss.
2. Personalized with a Note, Card, Recorded Message, or Video
Adding a personal touch can significantly elevate the perceived value of your swag. Including a note or a custom card shows that you’ve put thought into the gesture. For a more modern approach, consider recording a personalized video message or audio note. This kind of personalization makes the recipient feel special and valued. It’s a small effort that can make a big impact, turning a simple giveaway into a heartfelt gift.
3. Personalized with Their Name
Nothing says “special” quite like personalized items. Including the recipient’s name on a product, such as a tumbler, pen, or notebook, transforms it from a generic item to a unique gift. Personalization adds a touch of exclusivity and makes the recipient feel like the item was made just for them. This small detail can create a strong emotional connection and increase the likelihood that the item will be used and cherished.
4. Thoughtful and Thought Out
Thoughtfulness is the cornerstone of a great gift. Take the time to consider what your recipients would genuinely appreciate and find useful. Rather than opting for the usual promotional items, think about what would make their lives easier or more enjoyable. The more you understand your audience, the better you can tailor your gift to their needs and preferences.
5. Elevate the Experience
Creating a memorable gift experience goes beyond the item itself. Think about how you can enhance the overall experience. For instance, instead of simply giving out a branded coffee mug, why not pair it with a hot cocoa kit? This not only makes the gift more enjoyable but also shows that you’ve put thought into how the recipient will use it. Other examples could include pairing a branded tote bag with a small lunch box set or outdoor speaker. Give a cozy blanket with a gourmet popcorn set. The goal is to create a cohesive and delightful experience that leaves a lasting impression. Check out some of our food making kits that include some cool branded merch.
6. Make the Branding Subtle
While it's important to showcase your brand, overly aggressive branding can sometimes detract from the gift-like feel of your swag. Opt for subtle branding that compliments the design rather than dominating it. A small logo, a tasteful tag, or even branded packaging can achieve the same promotional effect without overwhelming the recipient. This subtlety ensures that the item feels more like a thoughtful gift and less like a marketing tool, increasing the chances that it will be used and appreciated.
Transforming your branded swag into gifts that feel thoughtful and special is all about the details. By investing in custom packaging, adding personal touches, personalizing items, making thoughtful choices, enhancing the experience, and keeping branding subtle, you can elevate your promotional items from mere giveaways to cherished gifts. Remember, it’s the thought and effort you put into your gift that makes all the difference. As you plan your corporate gifting strategy, keep these six tips in mind to ensure your brand is remembered for all the right reasons. Ideation Creative Brand Management is always here to help elevate your gift giving.
