To kick off the new year, we created a special box of kitted branded merchandise that we sent out to some of our clients. Instead of a traditional holiday gift, we wanted to remind our clients that we’re “On the Journey Together” and that we’re excited to be right alongside them through it all.
The box itself was designed in-house with input from our box maker. We used our brand color palette to create a fun United States map on the top and a city graphical map on the sides to add more color and design interest. At Ideation, we believe in creating a memorable experience for the receiver from the moment they receive the box.
Inside the box, we included travel-themed items to complement our “On the Journey Together” theme. The main item was a small pop-up travel chair called the Joey by TravelChair, which is comfortable and lightweight at only 2.35 pounds and folded dimensions of 4”x4”x14”. We also included the book “1000 Places to See Before You Die” (the United States and Canada version) to inspire people to explore new destinations.
To pair with the book, we created a little orange ink stamp that people could use to mark the locations they’ve visited and write the date. We also added a gray belt pouch with an Ideation-branded heat-press decoration, perfect for carrying essentials like lip balm, sunscreen, a phone, and some cash while on the go. And of course, we included an Ideation-branded pen for writing notes in the book.
To top it off, we added a half-sheet note to our clients on one side, along with the same United States map from the box (in white), so people could color in the states they’ve visited.
At Ideation, we’re proud of the work we do and the relationships we build with our clients. We hope our “On the Journey Together” box brings joy and inspiration to our clients as they embark on their next adventure.
